First Rodeo

First Rodeo

Back on my bullsh*t: shopkeep edition 😜

Revisiting the work of 3 creative, fearless, won’t-take-no-for-an-answer creators.

Azora Zoe Paknad
Jun 16, 2025
∙ Paid

One of the things I miss the most about running Goldune, my store for design-forward sustainable homewares, was geeking out and delighting in the work of the creative, fearless, won’t-take-no-for-an-answer people who bet on themselves and their ability to make something more beautiful, sustainable or efficient.

I loved that I got to know each merchant and their wares personally, I loved sharing a “sustainability spectrum” with you so you could visualize how a new-to-you brand or maker measured up, I loved treating supply chain, packaging and product development with love and reverence and care, and having a small community (you—or at least my OG subscribers!) to share that with.

When I parted ways with my business, I lost that creative expression and autonomy, and I could never have imagined how much I’d miss it. I managed to scratch a similar itch writing for you here, but I still dream often of having my own store again— in person this time— and with increasing fervor now that the 3


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