First Rodeo

First Rodeo

Escaping the Spring funk, protein coffee & bagels, tariff Q&A and more.

A Monday evening catch up among friends.

Azora Zoe Paknad
Apr 07, 2025
∙ Paid

I hope your week is starting off bright and shiny. And if not— there’s still time for a reset!

Later this week, paid subscribers will get a download on how to sell your business... and when it might be time. I wrote this with small business owners in mind— particularly given how absolutely brutal the tariffs are right now. Got questions before then (about business, selling your business, tariffs, anything related) that you want me to speak to in that letter, coming soon? Ask them anonymously here.

Speaking of tariffs, I thought it was kind of disturbing how the people interviewed in this article for The Cut were so… die hard for shopping? Am I being crazy? I love shopping, but this is the kind of ick I got that inspired me to write my most-read semi-viral piece on debt and overconsumption, linked below.

How the f💰💸k is everybody living like this?

How the f💰💸k is everybody living like this?

Azora Zoe Paknad
·
February 26, 2024
Read full story

Anyways, we’ll talk about tariffs more later… I love every second I spend not thinking about tariffs. 🫶

Catching up with paid subscribers below on:

  • The Spring funk many of us seem to be having— and how I’m finding my way out of it. 🤞🤞🤞 (How are you handling yours?!)

  • Operation Protein… I was dazzled by how many of you had insight on protein/creatine/trying to create the perfect protein coffee. I tried the TikTok viral method of choice and am reporting back!

  • The dumbest beauty mistake I’ve ever made in my life (no, this is not another Sephora Sale diatribe!).

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