Everything I know about business (so far)

First Rodeo's finest work in the "work" department.

I started this newsletter before I founded my first start-up— it was called Eco-Bitch (permission to laugh freely) and it was product reviews for sustainable alternatives to the shitty plastic stuff that’s killing all the polar bears in those David Attenborough shows.

Then one day I quit my job and turned the newsletter into a marketplace for sustainable home and kitchenwares that broke the whole “sustainable = crunchy, granola, brown paper bag” stereotype.

Then one day I laid off all my employees, had an absolute mental free fall, decided I had to get a job, engaged a competitor in an asset sale, and started working at another product discovery start-up.

Six months into leading monetization strategy at that start-up, I deeply missed the creative expression of running a brand— arguably the only good part of running a brand— and this newsletter was resuscitated from the depths.

That was June 2023! A lot has changed since then. First Rodeo is now a Substack best seller (yee haw!). I’ve gai…