How the Black Friday sausage gets made (IMO)
This week has always been about megalomania: money, food, money. I’m not suggesting otherwise. But boy, didn’t it used to be a little more fun and festive?
For the last 10 years, this week has been SHOWTIME. I don’t mean because I host a big Thanksgiving and I’m unveiling a turkey. Professionally speaking, Black Friday Cyber Monday week (or BFCM as we say in the biz), is absolute go-time. The next few days are make or break for many consumer brands, in one of the toughest climates to try to survive through yet.
Post Covid (though I’m not sure how “post Covid” we actually are as a society, Covid was kicking my ass to the curb for the last 10 days) BFCM has actually become less of a week and more of a month. If it felt like there was no clear start and end to sale season, it’s because you’re right, there wasn’t.
This is my first Q4 not working in a consumer business. It feels very weird. This is an important time in a different way for the company I work at, but it’s much different: no refreshing the sales dashboard and watching the big orders come in, no scheduling 4 marketi…