I ran a sustainable general store for 3 years. Here's what's actually "good" 💡

A little inside baseball on what actually works well and what I buy again now that I am so incredibly burnt out of the eco-universe.

As usual, when I write something fun, the post is too long for Gmail. Click here to view it in your browser and to actually get to enjoy it as I hoped! 🌸

Did you know that before I started a sustainable marketplace, I actually just wrote a newsletter identical to this one about what sustainable new products actually worked and which was a total waste of money or complete greenwashing? It was called Eco Bitch (that was supposed to be funny) and boy, don’t I wish I just continued with that instead of trying to start a store. (That said, I love store. I will probably try to open several other stores in my lifetime, so take everything I say about hating it with a grain of salt.)

After I parted ways with my business, I needed a break from being the sustainability czar. So much of the brand was built around this idea that there is so much inherent shame in the sustainability conversation— the guilt that you feel for using all this plastic, for participating in a broken system or a culture of