First Rodeo

First Rodeo

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First Rodeo
First Rodeo
Seed just put on a clinic in how to do marketing good.
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Seed just put on a clinic in how to do marketing good.

This is how it's done.

Azora Zoe Paknad
May 22, 2024
∙ Paid
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First Rodeo
First Rodeo
Seed just put on a clinic in how to do marketing good.
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Days ago, Swehl’s OOH campaign in partnership with creator Molly Baz was censored, pulled down from Times Square just 3 days after the start of its planned 7 day run. Clear Channel was the OOH company in question, for what its worth. Knowing a thing of two about advertising, there’s no chance Clear Channel didn’t look at or notice the ad creative until 3 days into the campaign window— they knew, they had no problem with it, that is, until they did. Bad juju, brands who do spend on OOH, I hope you’re bringing your business to Outfront or other players.

This isn’t news, we’ve seen brands like Dame or Thinx talk openly about being censored in advertising. (Turns out this was Outfront, so my bad for mentioning them above— if you’re a women-lead brand and you’ve worked with a good OOH partner, plug them in the comments for those looking!) America hates women and hates women’s bodies, the powers that be are really scared of the idea that you may look at one on your commute— especially if it’…

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