First Rodeo

First Rodeo

The $30,000 mistake founders are making: the First Rodeo guide to affiliate & PR.

And why I hate those predatory coupon sites like Honey!

Azora Zoe Paknad
Mar 19, 2025
∙ Paid

Okay guys, watershed moment— after 2 years of writing this newsletter and 5 years of writing the newsletter that its predecessor, I can honestly say THIS is a first…

Introducing my first ever brand partnership! It makes sense, of course, that I’m partnering with a founder that I’ve gotten to know. Emma is sharp as a tack, based in Paris (chic), easy to talk to, and bullish on helping founders spend their dollars smarter— which is to say she’s my kind of person. She is also the founder of Praize, an affiliate PR studio that’s worked with some powerhouse consumer brands like Great Jones, Jennifer Fisher, Dame, Golde, Jones Road, and Kinfield.

Smash that like button so we can show folks how First Rodeo does things around here. 😌

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