First Rodeo

First Rodeo

The Weekender // 013

A wild rabbithole about San Marzano tomatoes, the hand soap refill that is healing my seasonal depression, delicious lemon poppyseed rolls and so much more.

Azora Zoe Paknad
Jan 24, 2026
∙ Paid

Thank you for the kind notes & replies on my more personal letter about moving and a bit about my time as a founder, where I felt I had to work really hard to perform being a completely different person than I was. It was a relief to publish, sit with and own the debt I racked up, the idiotic choices I made, and also to completely understand why I did it all. That sort of catharsis is why I started writing First Rodeo in the first place (new readers, a bit more about me here and my writing about my startup story here), and I’m grateful whenever you welcome my attempts to return to it.

I’ll spare you the usual overtures about how I’m cold and stressed, because I think you are too. I think everyone is. Instead, I have some highlights I’m absolutely tickled by in my Brain Food column below— there is so much to be curious and passionate about right now, and sitting with that feels delicious.

Happy Weekend, and let’s luxuriate in it all…

Like finding recs and good new reads to fight off the w…

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