Best in Class: 4 brands that get it right-- picked by friends of First Rodeo 🤍

Some of my favorite newsletter writers share a few great finds I missed in my other letter on brands that do things differently-- in a good way!

My last awards ceremony for brands who are thinking differently was a smash success— a surprise to me!— but of course as it goes when you are a solo writer with no colleagues or editors to speak of, I missed a few great players!

ICYMI, the original post is below! I removed the paywall so we could all enjoy it.

So in a fun plot twist, I decided to share a reader pick, plus favorites from some of my lovely writer friends. Perhaps you know their work? Please welcome the inimitable

Alisha Ramos

of

Downtime

,

Leslie Stephens

of

morning person

,

Sarah Shapiro

of

Retail Diary

. Oh, and YOU! I pulled some of your favorites from the comments and First Rodeo chat. 🤍 Let’s go!

Hanna Anderson

Picked by:

Alisha Ramos

Wins the award for: reinvigorating a much-beloved legacy brand for a new generation of customers!