Best in class: 7 brands that seem to get it right-- what they're nailing, and what to take notes on.

People who think different deserve to get their flowers! My opinion based on a few things I've learned in the consumer world.

This one is long. Settle in. Open it up in browser. Take your time.

I’m drinking a medium Dunkin’ Cold Brew with two pumps of sugar-free coconut syrup. The ratios were off so I had to bring it home and add a healthy glug of my favorite pistachio milk to it. Now it’s perfect.

On the bike ride home I listened to one of my favorite songs, Your Love by The Outfield, and one of my other favorite songs, the remix of Your Love by The Outfield by Diplo. Then I lamented how this Katy Perry cover of Your Love by The Outfield never made it mainstream.