So you want to start a brand?

SO YOU WANT TO START A BRAND: well... should you?

Should you start that Instagram olive oil cake business? Should you launch a new mascara brand? Should you sell your crochet purses on Etsy? Come one…

May 8 •

Azora Zoe Paknad

SO YOU WANT TO START A BRAND: avoiding the trap of "launch"...

Your checklist to avoid a series of expensive and/or dangerous mistakes.

Apr 17 •

Azora Zoe Paknad

SO YOU WANT TO START A BRAND?: developing products the world actually needs.

Product development is a maddeningly slow effort in a world propelled by near constant consumption.

Apr 13 •

Azora Zoe Paknad

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