So you want to start a brand?

SO YOU WANT TO START A BRAND: marketing from scratch in the age of over-saturation.

Where is a founder to start from zero these days? How do you get in front of people? And once you do, how the hell do you capture and actually retain…

Jul 22 •

Azora Zoe Paknad

SO YOU WANT TO START A BRAND: well... should you?

Should you start that Instagram olive oil cake business? Should you launch a new mascara brand? Should you sell your crochet purses on Etsy? Come one…

May 8, 2024 •

Azora Zoe Paknad

SO YOU WANT TO START A BRAND: avoiding the trap of "launch"...

Your checklist to avoid a series of expensive and/or dangerous mistakes.

Apr 17, 2024 •

Azora Zoe Paknad

SO YOU WANT TO START A BRAND?: developing products the world actually needs.

Product development is a maddeningly slow effort in a world propelled by near constant consumption.

Apr 13, 2024 •

Azora Zoe Paknad

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