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On shedding the old self like a snakeskin
Hiring and firing, bankruptcy and fundraising— none of that is supposed to happen in your bedroom. Is it so bad to outgrow a place, a person, or a…
Feb 11
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Azora Zoe Paknad
11
8
2
I tried to create my own "member's only" club for founders... here's how that went.
And why I'd approach it as a "community concierge" if I could get a do-over.
May 28, 2025
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Azora Zoe Paknad
11
2
Everything you need to know about selling a business.
The First Rodeo Guide to Asset Sales and "Distressed" Deals 🤠
Apr 11, 2025
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Azora Zoe Paknad
9
This industry is recession-proof, profitable, intrinsically tied to our psychology. I want in.
Or: will Ring Concierge win the jewelry wars?
Mar 28, 2025
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Azora Zoe Paknad
19
3
1
On rookie mistakes, big fat F-ups, credit card debt and finding purpose as a "failed" founder...
My journey from starting a business ➡️ parting with a business ➡️ ironically finding some success in writing all about my mistakes ➡️ to my present day…
Feb 25, 2025
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Azora Zoe Paknad
15
6
1
The *1* tool to master if you want to grow a business, personal brand, or capture people's attention.
And... you may be too late.
Jan 18, 2025
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Azora Zoe Paknad
35
8
6
On balancing your "creative" brain and your "business" brain.
Plus some of January's best recs.
Jan 13, 2025
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Azora Zoe Paknad
15
16
The 6 things I'd do differently as a founder, if I could do it all again...
2 years after walking away from my start-up, here's how I'd run it back if I could go back in time to my chapter as the founder of a sustainability…
Oct 15, 2024
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Azora Zoe Paknad
13
5
3
MINI LETTER: consumer trends (they're not what you think they are)
Zyn, Ozempic, and no more inflation! The New Consumer report for H2 2024 is out. Here's what's kind of surprising.
Jul 18, 2024
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Azora Zoe Paknad
23
1
4
Are you living a toothless life? On living with regrets... or taking the plunge.
"A toothless life. I have never bitten into anything. I was waiting. I was reserving myself for later on-- and I have just noticed that my teeth have…
Jul 12, 2024
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Azora Zoe Paknad
20
7
1
The urge to create, at all costs.
“The urge to create, the urge to build things is so core to who I am. I don’t see a time when that’s ever going to stop. And it’s always been there…
May 21, 2024
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Azora Zoe Paknad
12
SO YOU WANT TO START A BRAND: well... should you?
Should you start that Instagram olive oil cake business? Should you launch a new mascara brand? Should you sell your crochet purses on Etsy? Come one…
May 8, 2024
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Azora Zoe Paknad
9
1
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