Sitemap - 2024 - First Rodeo
First Rodeo's Finest: 2024's Best Books, Good Decisions, Sartorial Slam Dunks & More
November Diary: what I read, loved, & releasing "should"s!
People who are festive live better longer lives. 🎄 (2024 edition!)
These 3 "rules" help me gift & shop better, wiser, sustainable-r
I left my full-time job and posted a TikTok a day for a month. Here's what happened...
Best in Class: 4 brands that get it right-- picked by friends of First Rodeo 🤍
Everything I read in October + other small delights.
The October Diary: personal life update, recipes & fall favorites.
The 6 things I'd do differently as a founder, if I could do it all again...
MINI LETTER: this may be the *one* marketplace I can actually get behind...
Meet ya in Ericeira: packing for, eating in, and driving around Portugal.
Everything I read in September. (And some you should too!)
The one where I get vulnerable and ask you for help... and advice.
MINI BIZ CASE: The new generation of discount retailers.
The rise of MINI MEDIA: media is dead, long live media... in your inbox. 💡
Everything I read in August. (And some you should too!)
The gift of perspective & transformation-- why I move out every summer.
I wrote you this letter a few weeks ago 💌
Spend the day at the beach with me?
Best in class: 7 brands that seem to get it right-- what they're nailing, and what to take notes on.
4 of my secret hopes & dreams.
Everything I read in July (and some you should too).
July diary, the paradox of choice, heat rage, hybrid work & more.
Picture this... you're on the coast, in Portugal.
MINI LETTER: consumer trends (they're not what you think they are)
2 full time jobs "testing things" later, here are the best of the best.
Cape-inspired everything, hydrangea madness, Happy Sunday.
Are you living a toothless life? On living with regrets... or taking the plunge.
East Coast Summer Diary, June 🌀🦪🍋🦐🐚
Halfway through the year: summer reading vibe check & inspiration!
Having too much information sure will keep you from jumping off the diving board.
The essential quality that makes someone successful... and, well, what if I don't have it??
The hope & possibility of summer, shell mania, summer reading, GOODBYE TIL SEPT... 🐚🦐🦪🍋🌀
Seed just put on a clinic in how to do marketing good.
The urge to create, at all costs.
What I'm doing wrong now and why I cannot stop doing it!
SO YOU WANT TO START A BRAND: well... should you?
Arts & Culture: "surf" edit, lol!
They don't build statues of curators.
The Popularity & Pick-Your-Brain Matrix.
SO YOU WANT TO START A BRAND: avoiding the trap of "launch"...
SO YOU WANT TO START A BRAND?: developing products the world actually needs.
Shark Tank changed my life + a big First Rodeo update + personal career announcement 🌟🧲
I need your help: brand burn book 📚
MINI BIZ IDEA: the pre-loved fashion white space, market-- & insurmountable challenges.
When is it time to quit your start-up? Reader Q&A.
Will this start-up take down Airbnb? My Kindred experience in LA, plus other harmless gossip.
A letter I wrote you from the bathtub.
How the f💰💸k is everybody living like this?
Where's the line between *consuming* reality and *creating* reality?
Do you need a personal brand? Does anyone?
I ran a sustainable general store for 3 years. Here's what's actually "good" 💡
Would you rather work for Steve Jobs in the garage? Or in the big Cupertino office?